What are Email Subscription Types in HubSpot

Managing Email Subscriptions

Objective

To set up and manage email subscription types in Hotspot for effective communication with clients.

Key Steps

1. Log in to Hotspot and navigate to the "Setting" section.

2. Click on "Marketing" and then "Email".

3. Focus on managing subscription types, not individual subscriptions.

4. Define subscription types based on your organization's needs, such as marketing information, customer service communication, etc.

5. Limit the number of subscription types to 10 or less for clarity.

6. Provide the name and description of each subscription type for setup.

7. When sending a marketing email, select the appropriate subscription type to target the right audience.

8. Encourage clients to manage their subscriptions by providing a preference link in emails.

Cautionary Notes

• Ensure accuracy in naming and describing subscription types to avoid confusion.

• Regularly review and update subscription types based on organizational changes.

• Respect clients' preferences and promptly update their subscription status.

Tips for Efficiency

• Use a spreadsheet to list and organize the names and descriptions of subscription types.

• Encourage clients to manage their subscriptions to receive relevant communication.

• Keep communication clear and concise to enhance client engagement and satisfaction.