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HSMP: System Health Review

Monthly System Health Review Checklist

As part of the HubSpot Management Program, our team performs recurring system health reviews using a standardized governance checklist.

Automation Governance

• Workflows with errors
• Workflows currently unused
• Workflow configuration issues
• Workflow naming conventions and descriptions
• Potential overlapping workflows (“automation overlap syndrome”)

Users & Security

• New users added to the system
• Inactive users
• Permission configuration
• Two-factor authentication status

Data Health

• Missing contact names
• Missing company names
• Missing company domains
• Missing key operational properties
• Data formatting inconsistencies
• Enrichment gaps in contact or company records

CRM Structure

• CRM property configuration
• Property structure issues
• Sales pipeline configuration
• Custom objects
• Segments and lists used in automation or reporting

Integrations

• Connected applications
• Changes to integrations
• Potential data flow anomalies

Platform Usage

• AI functionality currently in use
• Workflow activity patterns
• General system usage indicators

Findings from these reviews are documented and prioritized as recommendations. When appropriate, tasks are created and scheduled based on your plan’s available capacity.